A Guide on Text Message Marketing.
The sharing of short messages was made possible via the default messaging software in mobile phones before the development of internet-based messaging apps. Many adults now have access to a mobile phone device and this can come in handy if you are looking to send a text message to them. Here are some basic guidelines on short message advertising technique.
Knowledge and understanding of your audience is very important if you are looking to employ text messaging as your marketing means. During interactions with the potential clients, take a step of asking them if they would like to be added in your text message list and also ensure that they are informed on the content they will be receiving from you. Let your clients have a choice of being part of your list by giving them a choice during subscription so as to avoid any legal issues.
When it comes to message advertising, timing is very essential. You need to choose an appropriate time for sending the message during the day by avoiding sending it too early or too late in the evening or night. The best time to send a message to your message list is in the later hours of the morning when your clients are settled for the day. You should also factor in the frequency at which you send the messages to the potential clients in your contact list. Send few and well-timed messages and in turn you will avoid annoying the clients on your list which may see them block them. The best frequency of sending a message is once every week.
Creating clear and concise messages for your clients if you want to achieve your marketing objectives through text messages. It is advisable that you limit your messages to a hundred and sixty characters. When the text is long it tends to break up for easier delivery and some parts may fail to be delivered to the client and also they are more expensive to send. URL to your website and your company’s phone number are great solid call actions you can include at the end of your text messages sent to clients. You can keep your clientele interested by ensuring that you keep up with new trends and also ensure that your messages are varied.
Giving your audience the free will to opt out of the message subscriptions is the last thing you ought to do when it comes to messaging advertising. The law requires that you provide your clients with a way of subscribing out of your service. In order for you to ascertain that you are meeting set objectives with the text message marketing technique, it is recommended that you perform regular assessments of your results.