Why Nike is so Popular
Fashion trends change from time to time. When in the fashion industry, staying on trend and relevant is key. Nike has embraced these key factors to make it a market dominator. The promotion happened after the United States Olympics trials in Canada. Nike some of the things Nike deals include jazzy, sportswear, footwear, most of the Nikes production are for sports reasons. Most of the products produced by Nike have received positive reception and thus fitted in as casual wear.
Poaching of high ranking celebrities to sell their brand. Nikes known to be associated with established athletes and celebrities. Nike maximizes the sale by naming the shoe line to a certain celebrity, thus capturing all their fans. Long term commitments have more impact than short term commitments. A celebrity then develops trust with the brand creating a good working relationship with the company. Nike has ensured that their markets stable thus encouraging celebrities to renew their contract with them over and over again.
Investing in their marketing has seen Nike be one of the most trusted brands. Marketing involves making a brand known to its potential marketing. Nike has influenced a large population using its slogan the ‘ do it.’ Nike also uses celebrities as a marketing strategy. It is the dream of every individual to be considered classy and fashionable. Children like to identify with the celebrities they love.
Reducing the completion against them has Nike to be a renowned brand. In every field of business competition is always present. Through mutual agreements, Nike dissolves competing companies making them part and parcel of the brands. The bought company’s ideas are usually incorporated with Nikes making unique designs. Nike is, therefore, able to own most of the shoes, clothes and other accessories on market shelves. The more the companies bought out by Nike, the more their dominance in the market.
Durable products have played a major role in the brand Nike. If the goods produced by a company are of good quality then they are likely to last long. With this knowledge, Nike has managed to get customers to have faith in them. Durable products have made Nike a preferable brand to many. Despite the price of the Nike product, customers still buy knowing there is a low possibility of untimely replacement. Producing quality products over the years has made it impossible to come up with counterfeit.