Is Including Multimedia on Your Website Important?

In this modern day if you use less imagery then a campaign is less likely to succeed. Images are important to keep the attention of website visitors and, more importantly, getting them to look at your product.

Multimedia includes anything from sound to videos. People are more likely to react to a video because less thinking has to be done. Many people prefer to “see something for themselves” instead of reading a long paragraph with testimonials and statistics.

Not everyone has the ability to make animated videos but some website platforms include the function of adding an image carousal to any page you choose. This is an effective way to have moving pictures incorporated on your website without the need to a hire a videographer.

Multimedia doesn’t only involve videos and slideshows. It is also important to have product images so that people can see what you do. Product images are extremely important in these days because it is the only way to gain trust from a potential client. Imagine having a cake business without having a portfolio of the amazing and artistic cakes you made. A blank gallery will make clients and visitors believe that the page is a scam.

The same could apply for restaurants. Although not all food will look the same in the end, people want to see the basic presentation of the food and what is included in a certain meal. Presentation of food will say a lot about how a chef handles the food and the best way to portray this is through an attractive photograph.

The most important part that needs to be shown on your website is your brand image. This means that your logo has to be present on the landing and home page. This is an indication that you are who you are without making visitors guess. Your brand image is a way to show the client a “familiar face” without having to explain who you are.

A professional website designer will be able to explain all the elements that have to be added to your website pages. Although, colour is an important factor, without different types of multimedia the website will become boring and the amount of people who stay on each page for long periods of time will drop dramatically. Properly photographed pictures can also make a huge impact on the impression you create and reaction you will receive from different visitors. Keep the pictures bright, clean and attractive.

Web2Go is a Gauteng based website development company, with over fifteen years’ experience in the digital industry. Founded in 2002, Web2Go focused on providing clients with an all-round digital solution.

The Basic Facts of Web Design For Online Business

Designing a suitable website plays an extremely crucial part in promoting your online business on a professional level. Possessing a website which also appears good on a smartphone or tablet is vital to continue to keep your company competitive. To do this, your website should be clean, with simple navigation, and a look and feel that’s simple to follow for an improved user experience.

Website design needs a lot of creativity. An appealing design of the site is the secret, which will bring in lots of possible clients. An excellent site design can take your organization graph to new heights. It’s a neat compact design that may fit even in little spaces and is made entirely in the United States, to guarantee quality and support.

Since you’ll be leaving the designing of your website to a company, choose a web design company who employs the newest technology to keep your website on top of the competition. Apart from that you could also locate a great company which could offer security solutions for your business enterprise.

Without this, another business will quickly replace your business. While you’re looking for the web design company that is most suitable for you, do not fail to review about the organization’s name, reputation and company policies. It’s often hard to secure a web design company with expertise in excellent ecommerce programming, it isn’t impossible. So now you’ve found one of the best ecommerce website design firms.

The websites are created quite user friendly. The websites are completely designed and developed using WordPress or similar CMS platform and it is the ideal platform inside this arena. Submitting to business directories increase your small business site’s search engine optimization (search engine optimization), meaning that it’s going to be simpler for customers to discover your business through search engines.

If you would like your site to perform and generate leads for increased sales, your company will need far more than merely a site. If you own a site but not satisfied then it is possible to get help from reputed web design firm to get rid of same. The intriguing part about this site is it does not really comply with the tides of the fashion world, but instead intends to earn a mark of its own. It’s through getting your own site. You can do all these by getting your own website which works.

Your site is a direct reflection of your online business. Whenever your website is ready and accessible seamlessly across different mobile devices, then your website become greater engagement medium and a greater rate of retention. Not only does this increase your small business website’s SEO, in addition, it keeps people interested in your company by giving them fresh content to view on a regular basis. Submitting to local small business directories is another great way to market your small business website.

Each website is customized to their requirements. Many companies web sites have a bad position in search engine rankings, or might not be listed at all because they don’t understand how search engines work. Furthermore, maintaining your site content relays the message that you’re keeping your company techniques updated and keeps your small business image polished, in turn winning over new customers.

Imagine having your customers see your site, simply to discover that parts of your site are broken. To attain success, a website ought to be designed under the umbrella of one team. Your website is optimized for search engines to ensure it is simple for your clients to find you. In the modern technology-driven world, your website is often the very first impression of your company and have to capture the user’s attention instantly. A website, with fast and straightforward location search, was also a necessity for local business.

The Importance of Having a Professional Website Design for Your Business

It doesn’t matter what kind of business you own, a website is a must if you want it to survive on the market these days. Of course, not every website is suitable, as you need one created by a professional from start to the end. This also includes the website design and the periodic maintenance, not just the technical part. So, while it would be admirable for you to try to create a website or to attempt to make some savings when it comes to your budget, it is not recommended to cut corners when it comes to a business website. You shouldn’t throw money out the window either, but find the particular company that is capable of providing great quality for your money and create the website that put your business into the spotlights.

Where get you get this responsive website design? Hiring a reliable website design company will definitely get this task done, so you can enjoy the website your business and customers deserve. Considering that the competition is quite tough out there, as everybody has a website. So you need to take this matter very seriously and come up with a website that is not just suitable for your type of business, but it is also interesting, attractive, fast, and easy to use at the same time. It may not be an easy task, but you must choose a professional website if you want to enjoy success in your business field. And considering that having a website is pretty much like having an office open around the clock, which never closes down, it will also mean that people will be able to find you anytime and from anywhere, giving your business the chance to grow efficiently.

Just don’t forget to include useful information for your clients, besides providing a great website design, because this is what they are looking to get when visiting a website. They may have questions, would like some pieces of advice, or know more about your business, so make sure that they can find all the info they need fast and simple.

Understand The Following Before You Begin Website Designing

Website Designing is a daunting task – isn’t it? Well, it is, but do you know that it can be easy? Want to know how? If yes, make sure you scroll down and understand the following points before you take your very first step. So, stop what you are doing and start with these basic points that are a must to understand for any sort of website designing and for its success. Let’s begin then.

What Is A Website?

Without wasting time, let’s come straight to the point. A website is a bundle of related web pages worked under a set domain name. It’s an online platform where you put up all your ingredients to attract strangers towards your offering. It’s a virtual world that connects you with the people around the world with no boundary.

What Is Website Designing?

Website Designing means a blend of elements such as good visual design, logo, theme, template, platform, content, hosting, domain and much more that help you create your online platform. Before you begin the designing part, identify your audience, understand their requirements and make your strategy accordingly to deliver them the same. And if you don’t have enough idea about all the above elements, make sure you hire a Website Designing Company that becomes your support and help you cross over all the barriers.

What Is Web Development?

Well, if you think after completing the designing part your work is over, wait, here’s a lot more to come. A website is incomplete without its programming or development. It is a broader term that complements your design and takes care of the user experience. You cannot take it for granted, as without it, there is no worth of your efforts.

Finished? Not Yet! What About Marketing?

Marketing is important; as it lets your customers know that you are available online to fulfill their needs. You need to take it seriously, as it brings you one step closer to your customers and helps you understand their needs for better results. It works as a salt in your dish and without it, your website seems tasteless and meaningless.

All the above points are more than just important for you to understand before you begin website designing. As in the absence of any of the above elements, your efforts get zero. If you think, you need professional support, go for it, as your investment in a good team today will bring benefits to you in the future.

How to Design a Website – A Guide for Beginners

In today’s internet era every business venture needs a website, even the smallest of the businesses demand a website for reaching customers easily. It is fast, easy and accessible by everyone. Almost everyone is seen with mobile these days and internet has made it more interesting than before. Website designing will not only give a boost to your venture but make it customer friendly as well. There are chances for you to not afford a professional for the same but you can do it on your own without qualms. Here are some tips so that you avoid common mistakes while designing one:

1. A strong host:

To create a website, there should be a strong host where you can set up one for you. You need a domain name which is unique and a URL. There are a lot of websites which offer website hosting and it can become difficult for you to choose one. You should choose the right host by keeping few things in mind like

a. The hosting site’s reliability, what guarantee it offers to you and reviews of other people which are the most important.

b. Ferret out the technical support it provides you with. There are high chances of server to fail at times or other issues which you are not acquainted with. A technical support is mandatory.

c. How much storage are you going to need for your website? It depends on the types of file you are going to upload, the images and content. Discuss it with the provider and the storage criteria. Share your ideas with them.

d. Study the security features of the host. A strong, 24*7 security should be provided to you.

e. If you are expecting that a lot of traffic on your website due to any reason then make sure that your plan includes suffice bandwidth for your website.

2. Website building:

Once you are done with domain name and URL. The next process of building a website begins. Design one website in your mind first. Write down the features and ideas on a page. Designing a website should be planned accordingly. There are few content management systems available on the internet for making your task easier. Choose a theme which reflects your venture, create an appropriate section for each of your content and make sure that the language is not too decorative for the public to understand.

3. Finishing:

After laying down the basics, work on the finishing of website like other details. There should be a contact page with your phone number and email address. A testimonial page for the feedbacks. You can even include subscriptions or signups for your customers and avail them with exciting offers and discounts. Make it user friendly as much as possible.

5 Benefits of a Web Designer

The first step in most businesses is to create a website that increases awareness and confirms the legitimacy of your new business venture or you may have already achieved this feat and are looking to upgrade your current site to reflect your business better. That’s where web designers come in, to make that process much less daunting, they have the experience, knowledge and ideas to create your bespoke website. To highlight the importance, we will be explaining 5 benefits of using a web designer.

The importance to constantly have the best online presence following the progression into more online-based services can intimidate all of us. Web designers understand that and also that you will want your product or service to achieve the best exposure whilst be able to manage the processes yourself and maintain the company’s unique selling point (USP).

As previously mentioned, the first step is to create a website and ensure the site reflects the company and your aspirations. Therefore utilising the services provided by a web designer to generate that initial site and assist with the foundation of your business have become essential, but we also understand that those services have to be unique, quickly produced and hassle free. That’s why we’re here to share the benefits this type of service can provide:


Every aspect of your site will need to reflect your business, from the consistent unique colours utilised, image location on a bespoke layout to interactive links. The ability to visibly associate a company based on consistency is a small tool which can receive huge rewards. You will instantly be able to associate a company by its consistent utilisation of colours, take a minute to think of a brand associated to Blue and Yellow, most people will think of a large Swedish furniture retailer. As a consequence, a web designer can personally ensure the website is consistent in layout and design whilst maintaining each factor is bespoke to your request.

Positive first impressions

According to research by Lindgaard et al1, it only takes a prospective customer 50 milliseconds to decide whether they are going to read your website or hit the dreaded back button. Therefore you need to make the best first impression possible and that can be achieved by the creation of a unique and engaging website. A web designer can generate any format, layout and possible interaction you want, making your website, unique, personalised and reflect your business perfectly.

Preparing your website for the business you want to become

Every business wants to expand and development, therefore you will have planned and envisioned where you want to take the company. Why not make your website the first upgrade to the business you want to become. Whether you’re an Ecommerce site looking to provide further support to customers and therefore want to integrate a live chat feature or a large business looking to expanding your catalogue features and include smooth transitions between sub-sections. There are many features a web building software cannot provide yet a dedicated Web designer can implement and customise to your business, differentiating yourself from the competition.

The complex world of search engine ratings will become an obsession of any business, everyone wants to be the number one search, but how do you become number one? For example, Google utilising an algorithm involving 200 factors to determine the ranking of websites for a specific search, inconveniently Google does not release any of these factors. However through testing and experience, web designers have been able to identify the most important factors and can provide more of them into your website opposed to website building software. A website designer can assist with:

Site structure: Ensuring that each pages of your website flow seamlessly from Homepage to supporting pages. With expanding features and pages, ensuring that each link is taking your visitors to the correct page becomes extremely complex.

Site speed: Achieving the optimal site speed from the utilisation of the optimal technology for your site to upload quickly, surveys conducted by Kissmetrics2 have highlighted that visitors expect websites to load with the first four seconds. If a site requires more time to load then the surveys highlighted that if a visitor has to wait 4 seconds, 25% will not wait and dramatically increases the more they have to wait. For example, If an e-commerce site is making £100,000 a day, a 1 second site speed delay could result in £2.5 million lost sales every year.

Number and quality of inbound links: Focusing on multiple factors and the implementation of the correct backlinks to your services and from other sites to increase possible clicks, whilst also taking into account the quality, relevance and types of the back links.

Save your time and the hassle

The largest benefit of utilising a web designer is the ability to delegate the project to the experts. You may have many additional projects to prioritise or want to dedicate your time into ensure funding within a specific project is available and consistent. Being able to outsource the generation of your website can save huge on your time, time you could be ensure products and services are perfected for your new website to become an instant hit.

Coinciding with the saving of time, is the benefit of less hassle. Web design experts remove the hassle in generating your own website, any alteration or creation of a site by yourself can be frustrating and demoralising in the development of a business. You may be looking to achieve an image portrayed in your mind and the website building software you’re utilising is preventing you from achieving your unique site for your unique business. Why not speak to the experts who make every step of the process personal and exclusive to you.

Intrigued or Convinced?

Seek our advice from a web designer, most services offer free quote options which enable you to identify what they can do you for before purchasing.

6 Website Must-Have’s for Small Businesses

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance?

This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you!

So what are these 6 things you must have in order to have a high performing website? Keep watching!

6 Essentials For a High Performing Business Website

1. Consistent & Professional Branding

When people see your website, does it look consistent with your social media? Your website and social media should have consistent branding across all platforms.

Consistency is the key here but it needs to look professional. An amateur looking website will not attract the right kinds of clients.

First impressions are extremely important so it doesn’t matter how great you are if the way it’s presented looks cheap or unprofessional.

Make sure you don’t design something that’s just for you. You might be a huge fan of a colour or design but if it’s not something that would appeal to your clients, then it shouldn’t be on your website.

We use purple a lot ourselves but we know it’s good for our business so keep in mind you may be putting people off if you’re the only one who is a fan of a colour or design element.

2. White Hat SEO (Search Engine Optimization)

Don’t underestimate the power of good SEO.

With SEO you are making sure your website is not only something search engines will index and (hopefully) display to users but that it’s done right.

You are competing with other websites for the same key phrases users enter and your goal is to be at the top of those results when searched by your target market.

Many people lack understanding of SEO even though it’s extremely important. You’re competing with many other websites. If you don’t have good white hat SEO, then no matter how good your website is, users won’t be able to find it.

Look at essentials in onsite SEO like having your keyphase targets in things like the title tags, meta data and the URL.

A great example is if you’re selling a book. Many people will list the URL pertaining to their book as xxx.

What you should do is have a URL like this: xxx/title-of-book

The title will likely be intuitively connected to your content with good keyphrases in it and Google will be able to read that.

You can even add the keywords you want to rank for to elements like image naming and alt tags too.

Make sure you have your desired key phases set and then include them in the onsite copy. All of this is the set up for SEO so Google knows what you want to rank for.

This part of the industry is daunting so don’t be afraid to reach out for help from someone who does professional search engine optimization. But watch out for overseas scams, do your due diligence first, and only proceed once you’re comfortable.

Look for someone who will understand your business and work with the branding, website development, and SEO together since these all work best when they are working together.

3. Responsive Website

A responsive website means your site will display well on phones and all smaller screens.

Years ago websites only had to display well on desktop computers. Now that smart phones are common, it’s important to have a website that can display well on one.

With responsive design your website will change its display while maintaining the same information, making it easily usable on a cell phone.

Designers sometimes opted to have two separate websites that would be detected by the device and would display the appropriate one. With this though, there were two websites to maintain and update.

With responsive design the template changes so you remove the redundancy of having to do everything twice. Google places a lot of importance on mobile usability so it’s a really good idea to get a responsive website if you don’t have one already.

If you don’t know if your website is responsive or you need help making it that way please get in touch and our website developers will make sure your site displays properly and performs well on mobile devices.

If you don’t think your potential clients use smart phones then think again. Over 50% of people are on smart phones when they’re searching online so please get in touch if yours isn’t optimized for mobile devices.

4. List Building and Follow Up

List building is in place because if a user comes to your website for the first time, there is a small chance they’ll convert right away. The odds are slightly better if you offer something in the way of e-commerce.

Because users are more likely to convert after their first visit, you want to give them a way to find their way back. An email newsletter subscription is a great way to to that.

To build your list you can try offering something for free like a download of a free how-to guide that requires the user to enter their email address in order to receive it.

This could be anything: An audio file, video series, or PDF report. The point is to provide value in exchange for the user committing to giving you their email.

Then stay in touch with your list to cultivate the know, like and trust factor with this, providing them good reasons to come back.

5. Solid Marketing Message

A lot of entrepreneurs make their website all about them. ‘I do this’ ‘this is me’ ‘this is what I do’.

Unfortunately for a user this can leave them asking: what about me?

A website has to reassure a visitor they’ve arrived in the right place. Your messaging should clearly state what problems you solve and that you are there to help.

Use terms like “You” and “Your” rather than “Me” or “I”. Hiring a professional copywriter is a great idea because they understand the intentions of the visitor’s needs coming first and can make what you do exciting, which helps convert them into a paying customer.

Creating excitement isn’t easy to do so a great copywriter is essential to making sure you get your website visitors excited about you and what you provide.

6. Make It Easy To Reach You

Make the process of contacting you as easy as possible.

If you have an online store you need a customer service phone number prominently displayed. It’s normally placed in the top right side of the page.

Even if you don’t have an online store and you’re providing a service or something else with a “Buy Now” button, the service number reassures the user there is a real person behind the scene in case they need help.

Establishing trust is key so providing them with ways to contact you if necessary is essential to establishing trust. You will get more site visitors to commit to you and your business once trust is established.

Many entrepreneurs are worried about having their phone number out there but at the end of the day you need one so whatever you can do to provide one is a must.

Also have a good contact form. This and a phone number are essential to establishing trust with your potential clients.

Have a CTA (Call To Action) that leads users towards their destination. If your conversion is qualified by a contact then lead users on each page towards the contact page. Use buttons and text telling them to click and easily get in touch with you.

These are the must-haves for your website.

There are many more things to cover but these 6 are the essentials for success. You may think you have some of these covered but if you’re using a prefabricated template or an all-in-one solution, you may have something too bloated with excessive code to index well and it could actually be working against you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

Ensuring That Your Website Is Interactive

Many businesses have websites that are stiff and unchanging. Those websites “talk at” the target audience. There is no interaction that occurs and there is no human contact that is established. It is important to understand that there is a vast difference between a website that doesn’t change or move and one that is constantly evolving and that has the capability to encourage discussions.

It is all about the engagement
The concept of a static website is pretty old school. For a very long time (and it was a challenge to even get business owners to recognize the need for a website at all), website pages were built and they remained exactly as until the end of time. The concept of having a website that changes, evolves, promotes interaction, etc., was positively unheard of.

When it comes to engaging with your target audience, you should always think in terms of being on equal footing with the other person. That means that the other person’s thoughts, feelings, opinions, etc., are just as valuable as yours. It is human nature to want to feel as though everyone’s opinions are important. The truth is that those opinions are important, even if you don’t happen to agree with all of them.

If you promote interaction through your website, the result will be that your traffic will increase and more and more people will pay attention to what you have to say and to the discussions that you have with other people. At this point, you may be wondering why it is so important to have an interactive website.

  • You don’t want to take over the discussion, you want to be an important part of it: The role that you play in this case is one of leadership. If you are thinking that you can control what is being discussed to any great degree, you should remove that from your thoughts. However, you certainly can drive the discussion and steer it in a certain direction. The other thing that you need to understand is that the discussion will not stay on a straight path (nor would you want it to do that). It will branch off in many interesting, different directions. However, it is your job to make sure that the discussion doesn’t stray so far from the path that you lose the original concept completely.
  • Persuade your target audience to choose the actions that you wish them to choose: If your content is sound and compelling, it will produce the results that you are hoping for. The objective of your content is to connect with the other person on an emotional level. If you achieve that, the rest of the pieces will fall into place. As you are building your website (or having it built), you should keep in mind the objectives that you want to reach once that website is finished and you start to interact with people. The content that you have on your website should be thought-provoking and it will hopefully encourage people to leave comments, questions, etc., so that discussions can begin and will only become more and more interesting and more and more valuable. It is important to remember that you are interacting with human beings. They have their own way of thinking and your interactions will be large contributors to those discussions and the direction that those discussions ultimately take. Remember that you are not the only person who should get something out of the interaction. The other person should benefit just as much.
  • Always keep in mind that the other person has free will: It is critical that you remember that the other person doesn’t have to continue to interact with you. He or she chooses to do so. If the interactions go well, the next step (after the appropriate amount of time) will be to interact on a one-to-one basis, either online or in person. However, you should also be prepared for the possibility that they may take advantage of whatever incentives you are offering before they start to interact with you on a more personal level (blog, newsletter, white paper, eBook, etc.). It is important for you to keep in mind that taking advantage of what you are offering is another legitimate way to get to know you and your brand more thoroughly.

A static website will not do very much for you as far as bringing in new traffic is concerned. It also may create a perception in the mind of the other person, a perception that says that you don’t care enough about your business to involve other people. Static websites are a thing of the past (or, at least, they should be). If you want to engage your target audience members, you need to be able to interact with them in some way. It is that simple.

Interactive websites, on the other hand, give other people the distinct impression that you value their contribution and you value what they think. An interactive website captivates the other person and there is no doubt that it is far more interesting than a static website. Why would anyone want to visit a dull website when they can visit one that is compelling and exciting, not to mention educational and valuable at the same time?

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

4 Reasons to Invest in a New Website This Year

Do you feel that your web content is no longer conveying the right message?

Content is usually the last part of a web design project that is left behind. Yet, it is among the most critical elements of a website. What might be the reasons?

This is because it takes time for words to convert users into customers. However, when you add a striking design to great content, this can result to a winning combination.

What is wrong with the content included in a number of business websites?

  • Since they are not up-to-date and fine tuned on a regular basis, it makes a website seem to be stagnant, making business convey an entirely different (unwanted) message to the target audience.
  • It is presented in the form of facts and statements like for example “We started in 2009 and provide small businesses with web design services”. This does not address the problems of customers, or give solutions to make their lives easier.
  • Users either have a difficult time in finding the products/services they need, or completing an action on the website.
  • Since the target audience may have changed over a period of time in a business, a website may appear to be obsolete in this regard.
  • Are users able to find relevant information on the website? Is the information valuable enough and compelling to engage with the business?
  • The website has a number of different visitors and each type may be looking for something else. Does your existing website cater to all users?
  • A website (as well as other channels) does not include a video.

It is obvious that in 2017, video played an important role in terms of inbound marketing strategies.

To generate web traffic more effectively, it would help to create high quality, relevant, and entertaining videos. Post them on YouTube, as well as other social media channels. Nowadays, filming and recording has become easier.

The “digital strategy” is not clear.

It is a must to have a “digital strategy” in 2018. If you do not have this, come up with one and you will see that your new website will be the focal point, which brings everything together.

Actually, a digital strategy includes the steps taken to determine the business mission, vision, opportunities and relevant activities to maximize the benefits of digital initiatives to business. Basically, it is putting a digital plan in place to be successful online.

For instance, a business concerns selling flowers. The digital strategy might consist of:

  • frequent social media posts on business Facebook/Twitter pages, sharing of new products and floral arrangements to prompt engagement, as well as sharing of followers
  • video creation on the business website and YouTube channel to educate users on how to choose the right flowers for a particular occasion.
  • posting valuable articles in the blog on the business website to prompt sharing, distributing, and in turn, more traffic to the site.
  • sending weekly email newsletters to customers to inform them about special offers/promotions and recycle content posted on the website.

Web Design And Development Company Principles On Making A Great Website

How is a company introduced to a new user – through the website. How does a business educate its potential patrons – through the website. How is an organisation capable of generating more sales leads – through the website. In short, a website is the most valuable asset for every marketer in every firm. It is the reach point for clients and consumers. It is the touch point for visitor converts.

Therefore, designing and maintaining a website is no small feat. It has to be compelling and engaging. Below are discussed four design ideologies that, when implemented, can genuinely create a boost in the profit margin of the business and give a healthy head start when compared with competitors.

  • Upsurge Landing Pages

Survey statistics prove that when the number of landing pages is increased, there is more than 50% increase in lead generation. Therefore, when building a responsive web design, it is important to have landing pages that generate value to the reader or viewer. The implication being to give the user more convertible content offers and not just options.

Creating one or two landing pages is not the need of the hour. The present scenario demands websites that have 10 or even 15 pages that provide content through which the user can be converted. The marketing strategy is fundamental – more conversion opportunities equate to a higher probability of contacts turning into customers.

This particular stratagem is applicable for both business to consumer and business to business sites.

  • Place Personalised CTAs

The hallmark of a great website is its ability to change a visitor into a lead and finally a user. And every company worth its salt acknowledges that blog posts are reliable avenues to attracting new visitors. But how do blogs pick a visitor and change them into a consistent user? The answer lies with CTAs.

Therefore, the next principle of designing websites is to have blog posts that have CTA attached to it. The point to bear in mind at this junction is to not put a generic call to action button that asks for a subscription to the blog. Make the CTA personalised; when the right call to action is presented to the appropriate users, conversion rates upsurge.

An ideal example is a smart CTA that offers a free download of an eBook to a new visitor but a free ranking assessment to a lead. To two different people, two differing CTA are presented. This tailoring ups the probability of converts.

The gist is to have a CTA on all blog posts and keep them bespoke.

  • Germane Conversions Buttons

Placing conversion points that are relevant to the page or post is pivotal to reliable websites that affect bottom lines positively. It is also the strategy which is employed incorrectly, regularly. An example explains this tactic better.

Say a business owner posts an article that talks about social media marketing, and methods to leveraging it. At the end of the post is CTA which can be used to download secret tips to SMO, the chances of a visitor using it are raised tenfold. If the CTA is linked to the steps needed to build a website, the reader is not likely to use it.

Pithily put, a site user will access content offer pertinent to the issue explained on the page more often than non-related content. Relevancy is the key to unlocking a great user experience.

  • Strategic Exit Offers

Though it is true that consumers find exit intent offers intrusive, they are a valuable tool for building robust websites. The trick is to include pop-ups on pages that have shown a low level of conversion. Again, use the pop to offer information that is connected to the page at hand. Furthermore, do not ask for long-winded details. A brief exit intent that is easily actionable is the best principle to driving traffic.